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ABOUT THE e-PRO® FOR ASSOCIATION MANAGEMENT PROGRAM
The Need For the Program
The way real estate practitioners sell real estate today is not the way they sold
it 20, 15, 10, even 5 years ago. The way they sell it today is not the way they
will sell it tomorrow. The driving force behind this change is technology and the
Internet. In this changing environment, associations must work to remain relevant
to the membership. The more emphasis and influence an association has in its efforts
to move its membership online, the more valuable the association is to its members.
In other words, the support of members during their own transition from an analog
(manual systems, paper based) to a digital business structure provides an opportunity
for the association to become a valued technology partner for its members.
Associations must continue to enhance efficiencies of operation and dissemination
of information by dealing more and more with their members in an online, web-enabled
environment. The time savings in using the Internet for member communications and
information can help the association's bottom line.
Key Points About The Program
e-PRO® is NAR's ONLY Technology Certification Program For Association Management:
- Teaches to all levels of prior technology
knowledge
- Taught online, at any time, from any
computer with Internet access
Benefits of becoming an e-PRO® for Association Management:
- Improve your online proficiency with
e-mail and the web
- Gain valuable online marketing tips
- Access to the Community of e-PRO®
for Association Management professionals and experts
- Obtain the NAR Certification, e-PRO®
for Association Management, The Official Technology Certification Program of the
National Association of REALTORS®.
e-PRO® for Association Management Program Goals:
- Bring to the Association Executive
and Staff Specialist a convenient and thorough method of acquiring the skills necessary
to service the member and the "Connected Consumer"
- Build and support an Online Community
of e-PRO® for Association Management graduates
e-PRO® Course Design - The e-PRO® experience
The course of instruction will consist of 4 Modules:
- Module 1: Understanding the Miracle
of the Internet
- Module 2: E-mail Communication and
Marketing
- Module 3: WWW - Marketing, Publishing,
Service and Support
- Module 4: Putting the Internet and
Technology to Work for You - Virtual Community and Tools of the Trade
And, included with your enrollment is complimentary access to The National Association
of REALTORS® Web 2.0 & Social Media Course. The contents of this course
will cover:
- Web 2.0 Concepts, Principles, and
Core Characteristics
- Technology Building Blocks
- Social Media Applications and Uses
- Integrating Web 2.0 Concepts into
your Real Estate Business
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